It’s possible, then, that Spotify’s latest scheme “may only provide learnings” on how to improve the offerings within its current subscription tiers.
“Some tests end up paving the way for new offerings or enhancements while others may only provide learnings,” the streamer told The Verge. However, not only might its price increase – and therefore the merit of the whole enterprise – but Spotify Plus may not come to fruition at all. Though it probably won’t sway those already on the Premium plan, it may entice free-tier subscribers by being a relatively cheap way of dramatically improving their listening experience. Spotify Plus seems, on the face of it, a good idea. There’s no word yet on how much the tier might cost for subscribers around the world, either – it seems to be being offered to users at random – and depending on interest, that price is subject to change.Īnalysis: Useful. Spotify’s Premium plan, on the other hand – priced at $9.99 / £9.99 / AU$11.95 per month – gives users unlimited access to the streamer’s library of over 70 million tracks, ad-free.Ī potential cost of just $0.99 a month, then, means Spotify Plus comes in at a fraction of the price of the more expensive tier, though it’s worth noting that the plan is only a pilot scheme at this stage.
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